XANH SM | HCMC, HANOI, HUE

AUTOMOTIVE PHOTOGRAPHY

Client: GSM

Executive Producer: Nam Phương Trần

Director: Thành Định Nguyễn

On March 6, 2023, Vingroup Chairman Phạm Nhật Vượng announced the establishment of Green and Smart Mobility Joint Stock Company (GSM) - the world’s first multi-platform electric vehicle rental and ride-hailing service provider.

GSM aims to popularize the habit of using electric vehicles among all citizens, thereby raising public awareness of the convenience, intelligence, and sustainability of green transportation. Through diverse approaches, GSM strives to make VinFast electric vehicles more accessible and flexible for every customer segment, gradually fostering a green, smart, and eco-friendly lifestyle in everyday life.

To realize this mission, GSM has partnered with 100MM Media to produce vivid and inspiring promotional images and videos that celebrate a sustainable way of living. Through creative communication campaigns, 100MM Media accompanies GSM in portraying the image of modern Vietnamese people embracing electric mobility - symbolizing progressiveness, sophistication, and environmental responsibility.